The Tourism Potential of the Jewish Cultural Heritage in Bucharest

The field of tourism includes its own heritage, through which it is possible to valorize those components of the cultural environment and of the cultural heritage that truly have a touristic valence. The urban interventions in Bucharest during the communist period affected many central historical areas. However, a part of the Jewish architectural heritage continues to last, with the attention on it increasing in recent years with the awareness of its value. The aim of this study is to assess the tourist potential of the Jewish cultural heritage by using an index of tourist attractiveness and a set of values established as evaluation criteria; identifying the heritage values as well as the ways of its development and promotion within the cultural tourism in Bucharest, in the context of preservation, conservation and restoration; identifying new ideas, products or services, respectively improving existing ones.