This study examines the relationship between the fast fashion industry and sustainability from a critical perspective, highlighting the environmental and social impacts of industry, as well as changes in consumer behavior. It analyzes the growing demand for sustainability and presents potential solutions and business strategies aimed at making the fast fashion industry more sustainable. The goal is to explore the current practices of the fast fashion industry and the connections between sustainability efforts, as well as to describe future trends and industry changes.
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Róbert Sándor Dr. Szűcs (2025) studied this question.
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