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September 1, 1988Journal of Consumer Research

Modeling Ambiguity in Decisions Under Uncertainty

Barbara E. Kahn Rakesh K. Sarin

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Abstract

Journal Article Modeling Ambiguity in Decisions Under Uncertainty Get access Barbara E. Kahn, Barbara E. Kahn Search for other works by this author on: Oxford Academic PubMed Google Scholar Rakesh K. Sarin Rakesh K. Sarin Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 2, September 1988, Pages 265–272, https://doi.org/10.1086/209163 Published: 01 September 1988 Article history Received: 01 February 1987 Revision received: 01 February 1988 Published: 01 September 1988

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Kahn et al. (1988) studied this question.

synapsesocial.com/papers/6a1276eea4bed3c7b1672606 https://doi.org/10.1086/209163

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