Towards a more effective method for analyzing mobile eye-tracking data

In this paper we present the outlines of a new project that aims at developing and implementing effective new methods for analyzing gaze data collected with mobile eye-tracking devices. More specifically, we argue for the integration of object recognition algorithms from vision engineering, such as invariant region matching techniques, in gaze analysis software. We present a series of arguments why an object-based approach may provide a significant surplus, in terms of analytical precision, flexibility, additional application areas and cost efficiency, to the existing systems that use predefined areas of analysis.