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July 27, 2015Journal of Economic SurveysOpen Access

Advertising's Elusive Economic Rationale: Public Policy and Taxation

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Authors

CDCiarán Driver

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Overview

Challenges the economic benefits of advertising in society, suggesting policy changes on tax deductibility.

Key Points

  • This work aims to assess the economic rationale behind advertising and its influence on society.
  • Review of empirical findings on advertising's economic impact
  • Assessment of advertising's influence channels
  • Exploration of public policy implications regarding tax deductibility
  • Identified various ways advertising impacts the economy and society
  • Highlighted growing opposition to advertising's social effects
  • Proposed limiting tax deductibility of business advertising as a policy response

Cite This Study

Ciarán Driver (2015) studied this question.

synapsesocial.com/papers/6a12793ca2d24b27c167657chttps://doi.org/10.1111/joes.12122
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