A Model of Trust and Collaboration in a Fresh Vegetable Supply Chain in Central Philippines

It has been asserted that farmers are the most disadvantaged group among all members of the supply chain for fresh vegetables in the Philippines. This paper attempts to refute such claim by presenting a model of a mountain barangay in Central Philippines and identifying the different economic, socio-cultural and environmental factors present that enable farmers to enjoy optimal prices for their produce. The trust participants in the supply chain have for one another enables them to collaborate, resulting to benefits for all parties. Key informant interviews and participant observation were the main research methods used in data gathering. The author found that trust is necessary for effective collaboration and aided by efficient access to market information, and a minimum of government participation, can result in favorable outcomes for all participants in the supply chain. Farmers are able mitigate much uncertainty, attain higher income, and enjoy recreation during market days.