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List of Illustrations Preface and Acknowledgments List of Interviews Abbreviations Introduction: Sequel-itis PART ONE: THE FILM 1. Prudent Aggression 2. Not Your Father's Tolkien 3. Handcrafting a Blockbuster PART TWO: BUILDING THE FRANCHISE 4. Flying Billboards and FAQs 5. Click to View Trailer 6. Fans on the Margins, Pervy Hobbit Fanciers, and Partygoers PART III: BEYOND THE MOVIE 7. Licenses to Print Money 8. Interactive Middle-earth PART IV: THE LASTING POWER OF THE RINGS 9. Fantasy Come True 10.
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