The Internal Value of Sports and the Restoration of Local Communities : Focusing on the Case of the ‘Tour de France’

Purpose: Domestic sports city projects and policies often focus on attracting temporary competitions and expanding sports and tourism infrastructure, predicated on short-term visits by elite athletes or professional clubs. This approach rarely contributes to the health of local residents or the fostering of community solidarity. Recognizing this critical issue, this study examined the Tour de France. Method: The study employed two methods. First, a contextual discourse analysis of sport was conducted. Sport is a crucial social practice that embodies the cultural project of modern nation-building in physical, public, and competitive (but non-antagonistic, unlike actual combat) forms. The Tour de France was analyzed through this contextual discourse framework. Results: The Tour de France primarily generates local consumption and employment. It also enhances local awareness and pride. During the race, numerous athletes, officials, and fans visit small towns and villages, and even after the event, they continue to engage in tourism, leisure activities, and visits to local cultural and historical sites. Through this process, local communities become connected and develop a stronger sense of community. Through diverse interactions with the outside world, they move beyond feelings of isolation and powerlessness. These outcomes are associated with the aesthetics and values inherent in cycling, and more specifically, in the sport itself. Conclusion: A key element in community revitalization through sport is the sport itself. The aesthetics and values inherent in sport must be socialized and fully embraced. Building on these inherent values, it is crucial to engage in cultural reflection on dehumanized urban environments and to improve the everyday culture of communities experiencing increasing isolation and anxiety. These findings were confirmed through the analysis of the Tour de France.