Demonstrates improved behavior change through effective COVID-19 communication in East and Southern Africa, implying the need for innovative strategies.
The emergence of COVID-19 highlighted the value of effective communication during a crisis, especially in the context of a virus that is not fully understood but affects almost all aspects of peoples lives. Access to clear and reliable communication helps people to make informed decisions and change their behaviour to prevent getting infected or spreading the virus.
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Human Sciences Research Council (2026) studied this question.
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