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January 1, 2026INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTSOpen Access

The Role of Big Data Analytic in Business Innovation

Khushboo Prashant Patil Anita Pisote

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Key Points

This research assesses how big data analytics contributes to innovation in business contexts.
Evaluated various UGC-CARE approved journals
Analyzed the impact factor of multiple publications
Compared different publication methodologies
Highlighted significant increase in innovation through big data usage
90% of reviewed journals reported high impact factors
Substantial growth in publication reach due to analytics integration

Implication

Evaluates business innovation through big data analytics, suggesting impactful outcomes for publications.

Discussion

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Cite This Study

Patil et al. (2026) studied this question.

synapsesocial.com/papers/6a12968148a0ea166567347f https://doi.org/10.56975/ijcrt.v14i5.307740

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