Answers are grounded in this paper and cite their sources.
This case study focuses on the application of Artificial Intelligence (AI) in the advertisements of Online Travel Agency (OTA). With the development of AI, companies have more tools to create advertising. Deepfake, as a technology powered by Artificial Intelligence, could be used to manipulate the content in advertising. As a result, it is important to review the effect and users’ attitudes toward AI-advertising. This case study reviews the Trivago AI advertising and discusses the associated theory in the AI-human reaction. The possible solutions are also discussed in the case study.
No takes yet. Share an insight, caveat, or question.
Fan et al. (2025) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: