Breaking Barriers: How Creativity Drives Research

There are many difficulties in carrying out academic research, but one of the first barriers we encounter throughout our careers as researchers is the difficulty of working on relevant and innovative topics. In this honest and inspiring conversation about creativity and innovation in academic research, Dr. Renata Andreoni Barboza, a lecturer in marketing from the University Center Ibmec-RJ, engages with eminent Professor of Marketing Russell W. Belk from the Schulich School of Business. In this thought-provoking conversation, they discuss the difficulties in identifying new academic research topics, the search for innovation, and valuable guidance for researchers who want to get out of their comfort zone.