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This research examines how media content over 50 years has influenced public assessments of presidential candidates and their policy positions.

October 11, 2007The Journal of Politics

The Mass Media and the Public's Assessments of Presidential Candidates, 1952–2000

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This research examines how media content over 50 years has influenced public assessments of presidential candidates and their policy positions.
Analyzed 50 years of data on media content and public attitudes regarding presidential candidates.
Studied associations between vote choice, policy considerations, and character considerations.
Evaluated the impact of education, party polarization, and paid advertising on political knowledge.
Public assessments of major-party candidates remain robust and policy-oriented over time.
The role of character in voting has declined, while the association with policy considerations has strengthened.
Paid advertising has mitigated declines in news coverage quality, maintaining public knowledge about candidates' issue positions.

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Implication

Analyzed media influence on political knowledge and engagement in presidential elections, revealing increased focus on policy and information consistency.

Cite This Study

Gilens et al. (2007) studied this question.

synapsesocial.com/papers/6a12b6bb310b7e25efa40154 https://doi.org/10.1111/j.1468-2508.2007.00615.x

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Implication

Analyzed media influence on political knowledge and engagement in presidential elections, revealing increased focus on policy and information consistency.

The Mass Media and the Public's Assessments of Presidential Candidates, 1952–2000

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Discussion

Implication

Cite This Study

The Mass Media and the Public's Assessments of Presidential Candidates, 1952–2000

Key Points

Discussion

Implication

Cite This Study

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