Cultural Differences in Self-Evaluation

The authors investigated compensatory self-enhancement in Japanese and Canadian university students. Research has revealed that when North Americans publicly discover a weakness in one self domain, they typically bolster their self-assessments in another unrelated domain. This effect is less commonly found in private settings. Following a private failure experience on a creativity task, Canadians discounted the negative feedback, although they did not exhibit a compensatory self-enhancing response. In contrast, Japanese were highly responsive to the failure feedback and showed evidence of reverse compensatory self-enhancement. This study provides further evidence that self-evaluation maintenance strategies are elusive among Japanese samples.