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November 1, 1986Marketing Science

The Choice Theory Approach to Market Research

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Authors

DMDaniel McFaddenQueen's University Belfast

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Daniel McFadden (1986) studied this question.

synapsesocial.com/papers/6a12ccfb5bb7edc7189e4b60https://doi.org/10.1287/mksc.5.4.275
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