Exploring the gap between attitudes and behaviour

Susanne Padel; Carolyn Foster

doi:10.1108/00070700510611002

August 1, 2005British Food Journal

Exploring the gap between attitudes and behaviour

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Key Points

To examine the personal values, motivations, and barriers that drive consumer purchasing choices and explain the attitude-behavior gap regarding organic food.
Conducted focus groups and laddering interviews with 181 regular and occasional organic food consumers.
Compared qualitative findings against existing survey datasets examining consumer decision patterns across food categories.
Consumers primarily associate organic products with fresh fruits and vegetables, closely linking them to a healthy diet.
Produce represents the initial and often sole organic purchase experience, with specific motives and barriers varying substantially across different product categories.

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Implication

Qualitative study uncovers complex value-driven decision processes in organic food consumers, suggesting category-specific barriers shape the attitude-behavior gap.

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Padel et al. (2005) studied this question.

synapsesocial.com/papers/6a12d1a4257f24f1de9e5952 https://doi.org/10.1108/00070700510611002

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Exploring the gap between attitudes and behaviour

Key Points

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Implication

Abstract

Discussion

Cite This Study

Exploring the gap between attitudes and behaviour

Key Points

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Implication

Abstract

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