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June 1, 1986Journal of Product Innovation Management

Do Firms Need a Custom‐Designed New Product Screening Model?

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UBUlrike de BrentaniConcordia University Wisconsin

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Ulrike de Brentani (1986) studied this question.

synapsesocial.com/papers/6a12e9b645487b7639a76101 https://doi.org/10.1111/1540-5885.320108

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