Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
January 1, 1994Journal of Marketing

Marketing Exchange Transactions and Relationships

View Full Paper
Ask AI
Bookmark
Share

Authors

Richard P. BagozziRichard P. BagozziRoss SchoolFHFranklin S. HoustonRutgers, The State University of New JerseyJGJule B. GassenheimerRollins College

Discussion

Loading...

Member takes

Implication

Key Points

Key points are not available for this paper at this time.

Cite This Study

Bagozzi et al. (1994) studied this question.

synapsesocial.com/papers/6a13041db761793c20c0f91chttps://doi.org/10.2307/1252260
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 4 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Evolution of Cooperation1981 · 20,317 citations
  2. 2Marketing as an Organized Behavioral System of Exchange1974 · 344 citations
  3. 3The illusion of choice: how the market economy shapes our destiny1993 · 58 citations
  4. 4The Self-Regulation of Attitudes, Intentions, and Behavior1992 · 2,180 citations