Social and Personal Factors as Predictors of Earthquake Preparation: The Role of Support Provision, Network Discussion, Negative Affect, Age, and Education1

Panel data collected in 1991 as part of the University of Southern California Longitudinal Study of Generations (LSOG) were used to predict reported preparation activities prior to and in response to the 1994 Northridge, California, earthquake. In late 1994 and early 1995, 163 panelists (representing 107 multigenerational families) were interviewed by phone about their earthquake experiences. The best 1991 predictor of pre-quake preparation was the extent of instrumental support respondents provided to network members. Earthquake preparation activities undertaken after the quake were associated with the amount and cost of damage experienced during the quake, 1991 neuroticism scores, age (inversely), and having preparedness encouraged by multiple network sources. The results highlight the importance of social roles (e.g., support provision) and discussion by informal network sources in the adoption of public health and safety messages.