BM Relation Axiom � 3. Quadrant � the First Phases of Business Model Innovation in a Network-based Business Model Innovation Situation

The BM relation axiom was presented as a conceptual framework [12] as a way to view how specific relations in business models (BM) and between BMs are related, when seen from 4 different perspectives -viewpoints.The research paper verify how the way business models, both intern-and externally the business, relate to one another changes in respects to the phases of the business model innovation (BMI) and the phases of the business model development in a new BM Ecosystem [13].Previous research has covered the first and second quadrant of the relation axiom, where this paper focuses specifically on the third quadrant of the relations axiom -outside the business -in the first BMI phases; bubble, idea and concept.A case of network-based business model innovation (NBBMI) is in focus and will take the reader through the process from just after the first mutual agreements [13] have been made in the network of businesses to develop a sustainable energy plant where Businesses BMs are supposed to operate in symbiosis to the next phase -scenario conceptualization phase.The study is based on the research from 2012 to 2015 of the GreenLab Skive network-based business model (NBBM) case involving 12 independent businesses.