The terminology and concept related to sustainable business models (SBM) has received increasing attention over the last decade, as the "BM.com era", sustainable innovation and open innovation concepts have become more popular and of growing global relevance.However, studying SBMs does present certain challenges due to lack of clear definitions and empirical studies.The objective of this study is to present and discuss different approaches towards mapping and understanding SBMs and the incentive models behind.Thus a key contribution of this paper is an exploration of the concept and the incentives of SBM to provide new angles to SBM research.
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Aagaard et al. (2016) studied this question.
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