The Impact of Using Social Media, Whatsapp and Facebook, On Communication Between Teachers and Students’ Parents, Student Performance, and Data Confidentiality

This study explored the impact of social media, particularly WhatsApp and Facebook, on teacher-parent communication, student performance, and data privacy in primary schools in Riyadh, Saudi Arabia. The study focused on primary schools in Riyadh, Saudi Arabia. The sample included 160 teachers, 300 students, and 300 parents from primary schools in Riyadh. A mixed-methods approach, combining surveys and interviews, was used to collect data. Questionnaires were administered to teachers, students, and parents to collect quantitative information about social media use, student satisfaction, student performance, and data privacy issues. Interviews were conducted with a subset of participants to gain more in-depth information about their experiences and admissions. Expressive measures and inferential tests (t-tests, ANOVA), and partial least squares auxiliary state modeling (PLS-SEM) were used to analyze the data and test for associations between factors. The study found a significant positive relationship between WhatsApp use and teacher-parent communication satisfaction. There was also a direct positive relationship between communication satisfaction and student performance. However, concerns about data confidentiality were identified, Based on the findings, recommendations are made for schools, teachers, and policymakers to enhance communication between teachers and parents, improve student performance, and address data confidentiality concerns.