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OVERVIEW:Alcan Global Pharmaceutical Packaging, Milliken & Co. and Solvay Advanced Polymers have used the Value Innovation Potential Assessment Tool to identify their Value Innovation enablers and inhibitors. Value Innovation is defined as delivering exceptional value to the most important customer in the value chain. The information obtained from this assessment tool allows managers to understand the cultural drivers for innovation within their organization and guide the creation of a more effective Value Innovation culture.
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Balsano et al. (2008) studied this question.
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