Neuroaesthetics of Cross-Sensory Cosmetics: A Conceptual Framework Integrating Multisensory Experience and Virtual Try-On Technologies

This project hosts the preprint “Neuroaesthetics of Cross-Sensory Cosmetics: A Conceptual Framework Integrating Multisensory Experience and Virtual Try-On Technologies.” The manuscript presents an interdisciplinary conceptual framework investigating the micro-foundations of human-technology interaction, consumer decision-making, and experiential trust within digital service touchpoints. Integrating insights from behavioral economics, cognitive psychology, neuroaesthetics, and modern service marketing frameworks, the study models how interactive digital assets shape user self-perception, cognitive load, and psychological ownership. The framework outlines a quantitative-priority mixed-methods research architecture designed to evaluate behavioral intent across multi-country consumer cohorts. Special emphasis is placed on analyzing the digital-physical sensory gap in AI-driven virtual try-on environments, offering strategic implications for technological adoption, corporate innovation management, and consumer well-being across changing digital markets. This OSF project includes the full preprint PDF and supporting information to promote transparency, scholarly communication, and reuse.