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May 26, 2026Journal of Business VenturingOpen Access

A romantic penalty? Female entrepreneurship and relationship initiation in online dating

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Authors

DTDi TongUniversity of Nottingham Ningbo ChinaXLXiumei LiUniversity of ManitobaHPHaemin Dennis ParkThe University of Texas at Dallas

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Overview

Field experiments reveal that female entrepreneurs face penalties in romantic prospects, suggesting challenges for family formation.

Key Points

  • This study aims to understand how female entrepreneurship affects women's romantic prospects, particularly in relationship initiation.
  • Conducted two field experiments and a survey experiment to gather data on romantic preferences.
  • Examined gendered trait inferences related to female entrepreneurs and the implications for relationship initiation.
  • Female entrepreneurs experience an average penalty in romantic relationship initiation.
  • Male entrepreneurs show a preference for female entrepreneurs, highlighting a complexity in romantic dynamics.

Cite This Study

Tong et al. (2026) studied this question.

synapsesocial.com/papers/6a153a2eb5d9c58d83e8d049https://doi.org/10.1016/j.jbusvent.2026.106608
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