Traditional Culture, ethnic stereotypes and globalisation in the Tariana discourse

Globalisation in its conventional usage refers to present-day movements in economy, encompassing global market links, worldwide communications and multinational corporations. The impact of globalisation is inevitably reflected in everyday life and language. The influence of globalisation on indigenous groups in Amazonia goes through a number of interrelated channels. The values and notions associated with the previously nonexistent market economy are gradually incorporated into discourse. This introduction of realities inevitably associated with white people's life promotes the intrusion of elements from global languages (as defined within the context of a particular place).Footnote 1 Within the context of Brazil, the global languages are Portuguese and, to a lesser extent, English. These intrusive languages influence the lexicon, the grammar and the organisation of discourse in the minority languages. 'White people' is a cover term for all non-Indians no matter what their skin colour. 'White people' is a cover term for all non-Indians no matter what their skin colour. Notes 'White people' is a cover term for all non-Indians no matter what their skin colour.