SearchGazer

We introduce SearchGazer, a web-based eye tracker for remote web search studies using common webcams already present in laptops and some desktop computers. SearchGazer is a pure JavaScript library that infers the gaze behavior of searchers in real time. The eye tracking model self-calibrates by watching searchers interact with the search pages and trains a mapping of eye features to gaze locations and search page elements on the screen. Contrary to typical eye tracking studies in information retrieval, this approach does not require the purchase of any additional specialized equipment, and can be done remotely in a user's natural environment, leading to cheaper and easier visual attention studies.