Datafication and data fiction: Narrating data and narrating with data

Data do not speak for themselves. Data must be narrated—put to work in particular contexts, sunk into narratives that give them shape and meaning, and mobilized as part of broader processes of interpretation and meaning-making. We examine these processes through the lens of ethnographic practice and, in particular, ethnography’s attention to narrative processes. We draw on a particular case in which digital data must be animated and narrated by different groups in order to examine broader questions of how we might come to understand data ethnographically.