On the Separability of Weights and Brand Values: Issues and Empirical Results

Journal Article On the Separability of Weights and Brand Values: Issues and Empirical Results Get access David J. Curry, David J. Curry Search for other works by this author on: Oxford Academic PubMed Google Scholar Michael B. Menasco Michael B. Menasco Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 1, June 1983, Pages 83–95, https://doi.org/10.1086/208947 Published: 01 June 1983 Article history Received: 01 January 1982 Revision received: 01 November 1982 Published: 01 June 1983