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June 26, 2025Ilomata International Journal of ManagementOpen Access

Exploring the Impact of Optimism and Innovativeness on Consumer Purchase Intentions: The Mediating Role of Perceived Usefulness and Ease of Use in Live Commerce

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TWTeguh WicaksonoSSSyahrani SyahraniGAGusti Meinar Girda Ariani

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Wicaksono et al. (2025) studied this question.

synapsesocial.com/papers/6a15643a3e2c796fc981ff29https://doi.org/10.61194/ijjm.v6i3.1383
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