The Interdisciplinarity of Sentiment Analysis and Its Use in Teaching

Sentiment analysis is no longer considered an emerging field in the context of today's language analysis tools. Widely used in the business area, it is a very useful tool in analyzing reviews and feedback provided by customers for different types of products and services. Beyond its wide use in marketing and tourism, for instance, sentiment analysis has proven its interdisciplinary character, going far beyond its original purpose. One innovative and creative way is its use in education. There are already quite a few studies in this direction, highlighting the importance and usefulness of sentiment analysis in teaching. This article adds to this research, focusing on its use use in an English as a second language class, in the setting of an Economics faculty, with first-year Bachelor students. The general context of this teaching approach, its details, results, and limitations will be described in detail.