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July 8, 2016Journal of Marketing

Demonstrating the Value of Marketing

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Authors

DHDominique M. HanssensKPKoen Pauwels

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Hanssens et al. (2016) studied this question.

synapsesocial.com/papers/6a1568c8d64fa333899fa258https://doi.org/10.1509/jm.15.0417
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