Judgments of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension

The authors examine, in the context of Crawford's 1970 study, changes in marketing professionals’ research ethics judgments and the influence of organizational factors on those judgments. The results indicate several significant changes in ethical judgments. In addition, they suggest that three organizational factors—extent of ethical problems within the organization, top management actions on ethics, and organizational role (researchers vs. executives)—underlie differences in ethical judgments.