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Part One: Television and culture. Television and cultural behavior. Studying television. Part Two: The national level. Censors and gatekeepers. Telenovelas, mass culture, and national identity. Cultural contrasts in prime-time society. Competition, achievement, and information. What's news: crime, violence, and the stranger. Part Three: The local level. The field sites. Television's social impact. Television's impact on attitudes, fears, values, images, and consumerism. Festivals, celebrations, and gift-giving. Television and modern life.
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