What question did this study set out to answer?

To identify global food industry pledges aimed at restricting food marketing to children, evaluate their content, and assess their potential to mitigate harmful marketing effects.

May 10, 2011Public Health NutritionOpen Access

An analysis of the content of food industry pledges on marketing to children

View Full Paper

Ask AI

Bookmark

Authors

CHCorinna HawkesFood and Agriculture Organization of the United Nations JHJennifer L. HarrisUniversity of Connecticut

Discussion

Member takes

Implication

Content analysis demonstrates notable limitations and inconsistencies in food industry pledges, indicating self-regulatory commitments may fail to fully protect children from unhealthy marketing.

Key Points

To identify global food industry pledges aimed at restricting food marketing to children, evaluate their content, and assess their potential to mitigate harmful marketing effects.
Searched globally for food industry pledges and specific participating company commitments established between 2005 and 2009.
Performed a content analysis assessing the scope, communication channels, covered marketing techniques, target audience definitions, and food exemption criteria.
Identified 13 industry pledges involving 52 companies (2 global, 2 regional, 9 country-specific) and 82 published individual company commitments.
Found that all pledges defined children and child-targeted media while permitting companies to establish their own exemption criteria for restricted foods.
Identified substantial variations and inconsistencies in scope and standards across different pledges and individual commitments.

Cite This Study

Hawkes et al. (2011) studied this question.

synapsesocial.com/papers/6a15ded1bdb7c25666522d0a https://doi.org/10.1017/s1368980011000607

View Full Paper

Ask AI

Bookmark

Implication

Content analysis demonstrates notable limitations and inconsistencies in food industry pledges, indicating self-regulatory commitments may fail to fully protect children from unhealthy marketing.

An analysis of the content of food industry pledges on marketing to children

Discussion

Member takes

Implication

Key Points

Cite This Study

An analysis of the content of food industry pledges on marketing to children

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider