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Highlights• We study the relationships between sporting events and host city image perceptions.• We identify the antecedent and outcome variable of city image perceptions.• We explore these variables’ impact on behavioral intention toward the event.• Host city residents are important ambassadors and spectators of the event.• The enhancement in place attachment could be the event’s social impact on host city.
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Oshimi et al. (2018) studied this question.
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