The interaction between e-shopping and shopping trip, Tehran

Development of science and technology and expansion of communication networks have overhauled many traditional aspects of human life. Shopping is a traditional urban practice that plays a central role not only in economics but also in urban development and transportation. Therefore, accurate determination of complex relationship between online shopping (e-shopping) and traditional in-store shopping can yield valuable data for transportation planners. The aim of this study is to assess this relationship for Tehran residents. To pursue this objective, 435 questionnaires were distributed and filled by Tehran residents and the obtained raw data were analysed by Spss23 software; the results were then processed by Amos23 software to develop a structural equation model. The results show that online searching has a positive impact on both e-shopping and in-store shopping. Moreover, a positive effect of e-shopping on shopping trip was found. These findings suggest that people who use Internet to purchase products are also committed to traditional methods of shopping.