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Some might argue that the analytics tools at our disposal are currently mainly used for boring purposes, such as improving processes and making money. In this paper we will try to define learning analytics and their purpose for learning and education. We will ponder on the best possible fit of particular types of research methods and their analysis. Methodological concerns related to the analysis of Big Data collected on online networks as well as ethical and privacy concerns will also be highlighted and a case study of the use of learning analytics in a Massive Open Online Course explored.
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Fournier et al. (2011) studied this question.