Driving Toward Sustainability: Understanding Consumer Behavior Toward Electric Vehicles

In line with the Sustainable Development Goals and the need to reduce carbon dioxide emissions, this study investigates the key determinants of Vietnamese consumers’ intention to adopt electric vehicles (EVs) in Ho Chi Minh City. Using data collected from 330 respondents and analyzed through partial least squares structural equation modeling (PLS‐SEM), the study finds that monetary incentives are the strongest predictor of adoption intention, followed by subjective norm, price value, and attitude. Environmental concern, however, does not have a significant effect on adoption intention. The multigroup analysis also reveals meaningful differences across demographic segments: older and higher‐income consumers are influenced more strongly by personal attitudes and incentives, whereas younger consumers are more influenced by social pressure. These findings provide useful implications for policymakers and automotive managers in designing targeted strategies to promote sustainable transportation. The study also contributes to the theoretical understanding of EV adoption in developing‐country contexts and offers policy and managerial insights to support the acceleration of EV adoption in Vietnam.