Actual Behaviour in Using Electric Vehicles in Vietnam: Users’ Perspectives and the Role of Ride-Hailing Services – A Focus on SDG11

Objectives: This study explores consumer attitudes towards electric vehicle (EV) adoption in Vietnam, emphasizing environmental concerns and the willingness to embrace EVs. It also investigates the influence of ride-hailing services in facilitating EV adoption and identifies the challenges faced, along with potential solutions. Additionally, the study contributes to several Sustainable Development Goals (SDGs), especially SDG 11: Sustainable Cities and Communities, by promoting sustainable transportation and contributing to more sustainable and livable cities. Theoretical Framewwork: The study employs a framework linking environmental awareness, consumer behavior, and the adoption of sustainable technologies, such as electric vehicles (EVs). Method: The research employed a survey targeting 782 users in major Vietnamese cities to collect data on their environmental concerns and EV usage patterns. Results and Discussions: The study found a high level of environmental concern among respondents, but a lower rate of EV ownership. It also highlighted the role of ride-hailing services in facilitating EV adoption. Key Findings: (1) A high percentage (80%) of respondents expressed concern about environmental issues and the role of Evs; (2) While a significant portion (74%) had used EV ride-hailing services, only a minority (30%) owned an electric scooter; (3) EV ride-hailing services are gaining popularity and are seen as a pathway to wider EV adoption. Research Implications: The study highlights the importance of understanding consumer perceptions and behaviors in shaping effective EV promotion strategies. The study's findings have implications for policymakers and businesses seeking to promote EV adoption in Vietnam, suggesting a need for addressing consumer concerns and leveraging ride-hailing services. Originality/Value: The study's originality lies in its focus on the Vietnamese market and the specific interplay between environmental concerns, EV adoption, and ride-hailing services.