Blended Intensive Programmes - BIP: Students' Motivations and Entrepreneurship Learning Experiences

This research examines the motivations and entrepreneurship learning experiences, focusing on a business simulation game implemented in a Blended Intensive Program (BIP) developed by a European higher education consortium, Stars EU. The program involved professors and students and was designed to provide practical business knowledge in a safe, risk-free environment. Within this framework, this study aimed to uncover the participants’ motivations and perceptions regarding the knowledge gained from the program. Based on a questionnaire administered to 28 participants, the findings indicate high student motivation to participate in the program and a positive perception of the knowledge acquired upon completion. This research concludes that innovative learning methods, such as business simulations and experiential learning, are crucial for the new generation of students, especially those aspiring to entrepreneurship careers.