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Gamified online business simulation: enhancing student motivation in entrepreneurship

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Quantitative analysis identifies key motivators in gamified learning experiences, highlighting autonomy and presence.

The presence construct significantly increases student motivation in gamified business simulations, indicating its importance.
Data analysis revealed that while relatedness is fundamental, its performance needs to be improved to enhance student engagement.
Quantitative approach using an online survey assessed 160 university students, focusing on key constructs of self-determination theory.
Strengthening realism and social interaction elements is necessary for improving the overall effectiveness of entrepreneurship education.

Musyaffi et al. (2025) studied this question.

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