Gender norms are socially constructed expectations that shape identities, behaviors, and power relations in society. Popular culture plays an important role in both reflecting and reproducing these norms through media representations. In Türkiye, television series and social media are major cultural spaces where femininity, masculinity, and feminist ideas are represented and debated. Turkish TV dramas strongly influence public perceptions of gender roles, while social media platforms provide spaces for feminist activism and criticism of patriarchal structures. Although feminist movements increasingly challenge traditional gender expectations, mainstream media often continues to reinforce stereotypical roles. Women are frequently portrayed within domestic and sacrificial roles, whereas men are associated with authority, emotional restraint, and dominance. This study examines how feminism and masculinity are represented in Turkish popular culture and how these representations influence societal perceptions of gender. Aim of the Study This research aims to: •Analyze representations of femininity and masculinity in Turkish media, •Examine how feminist discourse challenges patriarchal norms, •Explore the role of social media in promoting feminist awareness and diverse female identities, •Understand the impact of popular culture on gender perceptions in Türkiye.
CÜNEYT YILMAZ (Mon,) studied this question.