Journal Article Preferences Between Product Consultants: Choices vs. Preference Functions Get access Stewart W. Bither, Stewart W. Bither Search for other works by this author on: Oxford Academic PubMed Google Scholar Peter Wright Peter Wright Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 4, Issue 1, June 1977, Pages 39–47, https://doi.org/10.1086/208677 Published: 01 June 1977 Article history Received: 01 December 1976 Published: 01 June 1977
No takes yet. Share an insight, caveat, or question.
Bither et al. (1977) studied this question.
Synapse has enriched 5 related papers. Consider them for comparative context: