Toward a taxonomy of new media ‐ management views of an evolving industry

Within the media and entertainment industries the term, ”New Media,” generally associated with the Internet and digital communication, has emerged in recent years to describe and identify websites with a wide range of content, advertising and marketing information. While technologists, scholars and entrepreneurs use the term in different ways, this paper is based on the assumption that the views of high-ranking executives in self-described ”New Media” firms can be especially instructive. As with earlier new media forms from radio and facsimile newspapers to television, cable and satellite technologies, having a common language for