Reinventing Media Management in an Era of Digital and AI Disruption

Anna Jupowicz-Ginalska; Jaemin Jung; María Elena Gutiérrez-Rentería

doi:10.1080/14241277.2026.2689833

June 17, 2026The International Journal on Media Management

Reinventing Media Management in an Era of Digital and AI Disruption

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Key Points

The aim is to explore how media management can evolve amidst digital and AI disruptions.
Global scholars gathered for discussions
Exchanged ideas on media strategies
Explored innovative management practices
Highlighted the importance of adaptability in media management
Proposed new frameworks to integrate AI in management
Emphasized collaborative strategies to tackle challenges

Implication

Conference discusses reinventing management practices in media to adapt to digital and AI challenges.

Abstract

The World Media Economics and Management Conference, held in Warsaw, Poland, from May 20 to 24, 2025, brought together scholars from across the globe under the theme Reinventing Management for Turb...

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Jupowicz-Ginalska et al. (2026) studied this question.

synapsesocial.com/papers/6a34df2365a5b0777af2e444 https://doi.org/10.1080/14241277.2026.2689833

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Reinventing Media Management in an Era of Digital and AI Disruption

Key Points

Implication

Abstract

Discussion

Cite This Study

Reinventing Media Management in an Era of Digital and AI Disruption

Key Points

Implication

Abstract

Discussion

Cite This Study

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