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September 20, 2011Journal of Product & Brand Management

Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test

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Authors

CBCarsten BaumgarthLBLars Binckebanck

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Baumgarth et al. (2011) studied this question.

synapsesocial.com/papers/6a16a0d39bb2c22b89b261aehttps://doi.org/10.1108/10610421111166630
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