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Purpose The purpose of this paper is to highlight the diverse world of social enterprise. Design/methodology/approach This paper profiles 11 different social enterprises from around the world. These range from a profit‐achieving business in a very competitive industry, but one with strong social principles, through a profitable workers' co‐operative to ones needing to find financial sustainability if they are to continue their social aspirations. The paper discusses a number of key issues in defining an organisation as a social enterprise and highlights the central issue of measuring success and impact. Findings In some of the enterprises the important contribution of a pivotal social entrepreneur is apparent. The need to create and add value for customers and clients is always apparent, as is the need to find effective routes to market. It can be concluded that whilst certain beliefs and principles are routinely evident, social enterprises most certainly cannot be described as “one‐size‐fits‐all”. Originality/value The paper presents a collection of social enterprise stories.
Thompson et al. (Mon,) studied this question.