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Our visual system usually provides a unique and functional representation of the external world. At times, however, there is more than one compelling interpretation of the same retinal stimulus; in this case, neural populations compete for perceptual dominance to resolve ambiguity. Spatial and temporal context can guide this perceptual experience. Recent evidence shows that ambiguous retinal stimuli are sometimes resolved by enhancing either similarities or differences among multiple ambiguous stimuli. Although rivalry has traditionally been attributed to differences in stimulus strength, color vision introduces nonlinearities that are difficult to reconcile with luminance-based models. Here, it is shown that a tuned, divisive normalization framework can explain how perceptual selection can flexibly yield either similarity-based "grouped" percepts or difference-enhanced percepts during binocular rivalry. Empirical and simulated results show that divisive normalization can account for perceptual representations of either similarity enhancement (so-called grouping) or difference enhancement, offering a unified framework for opposite perceptual outcomes.
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Peiso et al. (2026) studied this question.
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