Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance

This study set out to identify specific task behaviors that predict observable product creativity in three domains and to identify which of those behaviors mediate the well-established link between intrinsic motivation and creativity. One-hundred fifty-one undergraduate students completed a motivational measure and were later videotaped while engaging in tasks in three different domains: problem solving (a structure-building activity), art (collage making), and a writing (an American Haiku poem). Behavioral coding and think-aloud protocol analysis yielded reliable measures that, when empirically combined form task process indicators, strongly predicted judge-rated product creativity in each domain. One of the indicators, involvement in the task, served as a mediator of intrinsic motivation's positive influence one creativity. Other indicators reflect domain-relevant skills and creativity-relevant processes, lending support to the componential model of creativity. Theoretical and methodological implications for future creativity research are discussed.